Welcome to Pawfluffy.

At Pawfluffy, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a purchase, create an account, contact us, subscribe to marketing communications, or otherwise interact with Pawfluffy.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Pawfluffy, we may collect the following types of information:

Contact Information

This may include:

• Name;

• Email address;

• Telephone number;

• Billing address; and

• Shipping address.

Order and Transaction Information

When you make a purchase, we may collect information relating to your order, including:

• Products purchased;

• Order history;

• Billing and shipping details;

• Transaction information;

• Returns or refund information; and

• Customer service communications.

Account Information

If you create an account, we may collect information such as your name, email address, login credentials, saved addresses, order history, and account preferences.

Payment Information

Payments may be processed by third-party payment providers.

Depending on the payment method you choose, payment providers may collect information such as your credit or debit card details, billing information, or other financial information necessary to process your transaction.

Pawfluffy may not directly receive or store your complete payment card information where payment processing is handled by a third-party provider.

Information You Provide to Us

We may collect information that you voluntarily provide when you:

• Contact customer support;

• Submit a product review;

• Participate in a survey or promotion;

• Subscribe to our email list;

• Contact us through a form;

• Communicate with us through social media; or

• Otherwise interact with Pawfluffy.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages visited;

• Time spent on pages;

• Referring website;

• Approximate location based on IP address;

• Shopping and browsing activity; and

• Other website usage information.

2. HOW WE USE YOUR INFORMATION

We may use personal information for purposes including:

• Processing and fulfilling orders;

• Arranging shipping and delivery;

• Processing payments;

• Managing returns, refunds, and exchanges;

• Providing customer service;

• Responding to questions or requests;

• Managing customer accounts;

• Communicating about orders;

• Detecting and preventing fraud;

• Protecting the security of our website;

• Improving our products and website;

• Analyzing website performance and customer behavior;

• Personalizing your shopping experience;

• Providing marketing communications where permitted;

• Measuring advertising effectiveness;

• Complying with legal obligations; and

• Enforcing our Terms of Service and other policies.

We may also use information for other purposes disclosed to you when the information is collected.

3. HOW WE SHARE INFORMATION

We may share personal information with third parties when reasonably necessary to operate our business and provide our services.

These third parties may include:

• Ecommerce platform providers;

• Payment processors;

• Shipping and logistics providers;

• Order fulfillment partners;

• Website hosting providers;

• Customer service providers;

• Email and communication providers;

• Analytics providers;

• Advertising and marketing platforms;

• Fraud prevention and security providers;

• Professional advisors; and

• Other technology and service providers.

These providers may access personal information only as reasonably necessary to provide their services to Pawfluffy, subject to their own contractual and legal obligations.

We may also disclose information when required by law, court order, legal process, government request, or when reasonably necessary to protect our rights, customers, business, or others.

4. BUSINESS TRANSFERS

If Pawfluffy is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or other business transaction, personal information may be transferred as part of that transaction.

Any information transferred in connection with such a transaction will remain subject to applicable privacy laws.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small files stored on your device that help websites remember information about your visit.

We may use these technologies to:

• Keep the website functioning properly;

• Remember your preferences;

• Maintain your shopping cart;

• Understand how visitors use our website;

• Improve website performance;

• Measure traffic;

• Prevent fraud;

• Personalize content; and

• Measure or provide advertising.

Some cookies are necessary for our website to function, while others may be used for analytics, personalization, or advertising.

You may be able to manage or disable certain cookies through your browser settings or through any cookie preference tools available on our website.

Disabling cookies may affect the functionality of certain parts of the website.

6. ANALYTICS AND ADVERTISING

We may work with analytics and advertising providers that use cookies, pixels, and similar technologies to understand how visitors interact with our website.

These technologies may help us:

• Measure website traffic;

• Understand customer interests;

• Improve our marketing;

• Measure advertising performance; and

• Display advertisements that may be more relevant to you.

Depending on your location, certain advertising-related disclosures of personal information may be considered “sharing,” “targeted advertising,” or a “sale” under applicable privacy laws even where no money is exchanged.

Where required by applicable law, you may have the right to opt out of certain uses of your information for targeted advertising or similar purposes.

7. MARKETING COMMUNICATIONS

If you subscribe to Pawfluffy marketing communications, we may send you information about:

• New products;

• Promotions;

• Special offers;

• Product recommendations;

• Pawfluffy news; and

• Other marketing content.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may still send non-promotional communications relating to your orders, account, customer service requests, or other transactions with Pawfluffy.

8. THIRD-PARTY WEBSITES

Our website may contain links to websites, applications, social media platforms, or services operated by third parties.

Pawfluffy does not control the privacy practices of these third parties.

Information you provide directly to a third-party website or service is governed by that third party's privacy policy.

We encourage you to review their privacy policies before providing personal information.

9. SOCIAL MEDIA

Pawfluffy may maintain accounts or pages on social media platforms.

If you interact with us through social media, the applicable platform may collect information about your interaction in accordance with its own privacy policy.

Information you choose to post publicly on social media may also be visible to other users.

Pawfluffy is not responsible for the privacy practices of third-party social media platforms.

10. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmission over the Internet and no electronic storage system can be guaranteed to be completely secure.

For this reason, we cannot guarantee the absolute security of personal information.

You are also responsible for maintaining the confidentiality of your account password and other account credentials.

11. DATA RETENTION

We may retain personal information for as long as reasonably necessary to:

• Provide our services;

• Fulfill orders;

• Maintain customer accounts;

• Process returns and refunds;

• Maintain business and transaction records;

• Resolve disputes;

• Prevent fraud;

• Comply with tax, accounting, and legal obligations; and

• Enforce our agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete or anonymize it, subject to applicable legal requirements.

12. CHILDREN'S PRIVACY

Our website and products are not directed toward children who are not legally permitted to provide personal information without parental or guardian consent.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to Pawfluffy without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

13. INTERNATIONAL DATA TRANSFERS

Pawfluffy operates online and may use service providers located in different countries.

As a result, personal information may be processed or stored in countries other than the country where you live.

Privacy and data protection laws may differ between jurisdictions.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

14. YOUR PRIVACY RIGHTS

Depending on where you live, privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you;

• Request correction of inaccurate information;

• Request deletion of certain personal information;

• Request a copy of certain personal information;

• Object to or restrict certain processing activities;

• Withdraw consent where processing is based on consent;

• Opt out of certain targeted advertising;

• Opt out of certain sales or sharing of personal information; and

• Appeal certain decisions regarding privacy requests where required by law.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before processing certain requests.

15. CALIFORNIA AND U.S. STATE PRIVACY RIGHTS

Residents of California and certain other U.S. states may have additional rights under applicable state privacy laws.

Depending on the law that applies to you, these rights may include:

• The right to know what categories of personal information we collect;

• The right to access personal information;

• The right to correct inaccurate personal information;

• The right to request deletion;

• The right to obtain a portable copy of certain information;

• The right to opt out of targeted advertising;

• The right to opt out of certain sales or sharing of personal information; and

• The right not to receive unlawful discriminatory treatment for exercising your privacy rights.

Pawfluffy does not sell personal information to third parties for money.

However, certain analytics or advertising activities may be treated as a “sale” or “sharing” under some U.S. state privacy laws.

Where required, you may request to opt out of these activities through privacy controls made available on our website or by contacting us.

We may need to verify your identity before completing certain privacy requests.

If an authorized agent submits a request on your behalf, we may request evidence confirming that the agent is authorized to act for you.

16. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM USERS

If applicable data protection laws in the European Economic Area (“EEA”) or United Kingdom apply to you, Pawfluffy may process personal information based on one or more lawful grounds, including:

• Performance of a contract with you, such as fulfilling your order;

• Compliance with legal obligations;

• Our legitimate business interests;

• Protection of legal rights; or

• Your consent where consent is required.

Subject to applicable law, you may have rights including access, correction, deletion, restriction, objection, data portability, and withdrawal of consent.

You may also have the right to lodge a complaint with the applicable data protection authority.

17. UPDATING OR DELETING YOUR INFORMATION

If you would like to request access to, correction of, or deletion of personal information associated with you, you may contact Pawfluffy through our Contact Us page.

We may ask you to provide information necessary to verify your identity.

Certain information may need to be retained even after a deletion request where required for:

• Order records;

• Tax and accounting purposes;

• Fraud prevention;

• Legal compliance;

• Dispute resolution; or

• Other legitimate purposes permitted by law.

Information stored in backup systems may also take additional time to be removed.

18. DO NOT TRACK AND PRIVACY SIGNALS

Some browsers and devices provide privacy signals such as “Do Not Track” or Global Privacy Control settings.

The legal requirements surrounding these signals may vary by jurisdiction.

Where applicable law requires us to recognize a supported browser-based privacy preference signal, we will process it in accordance with applicable legal requirements.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or privacy practices.

When we make changes, the updated Privacy Policy will be posted on this page and the “Last Updated” date may be revised.

We encourage you to review this Privacy Policy periodically.

20. CONTACT US

If you have questions about this Privacy Policy, how Pawfluffy handles personal information, or if you would like to exercise an applicable privacy right, please contact us through the Contact Us page on our website.

Pawfluffy
Customer Support